Velvet Software published it's 2008 annual National Conference Statistics report to UK Conference Destinations today.
Rather than relying on sample surveys, as is the case with many quoted industry statistics, the report compiled by Velvet Software is based on actual enquiry data that is submitted by destinations via Velvet's Chaser BUREAU enquiry handling system. Data is submitted anonymously (no client or specific event details are collected) however enquiry values, lead times, sector and business type are collated and the figures aggregated by region.
The report is based on data submitted at the end of 2008 and details enquiries up to the end of October 2008. Interestingly, to the end of October 2008 there appears to be no let up in enquiry volume or conversion rates. Feedback from destinations at the start of 2009 reported no immediate let up in enquiry levels. Velvet will compile an updated report detailing figures to the end of 2008 following submission of updated data from destinations in Q1 2009.
The report is supplied free of charge to all destinations who submit their data. Anyone interested in obtaining a copy of the report should contact Velvet directly by clicking here
